The Landscape

Where attention lives — and how smart marketers reach it.

Streaming didn't simplify media buying. It multiplied it. Understanding where audiences actually are — and how to buy the inventory that performs — is now the whole game.

More screens, more complexity

Your audience moves. Most buying can't keep up.

Today's viewer moves seamlessly between streaming, mobile, YouTube, and live sports — and expects brands to meet them everywhere. Navigating that landscape takes more than a single platform.

It takes a partner with relationships across all of them, and the discipline to buy where the attention actually is.

Surfer riding a wave at dusk, motion and spray against deep blue water
Packed stadium crowd under floodlights at a live sporting event
Inventory access

Exclusive access others can't offer.

Premium streaming inventory doesn't go to the highest bidder — it goes to the best relationships. Odyssey has spent years building direct partnerships with the top publishers, platforms, and private marketplaces in the business.

That gives our clients access to placements that simply aren't available anywhere else — the inventory most marketers never see.

90%
of U.S. households have a paid streaming video subscription
Deloitte, 2026
$38B
projected U.S. connected TV ad spend in 2026
eMarketer, 2026
68%
of streaming subscribers use ad-supported streaming
Deloitte, 2026

The market, mapped.

Streaming Video
Ad-supported and free streaming at scale — efficient reach across the platforms audiences actually leave running.
Reach · Efficiency
Live sports
Direct relationships with leagues and rights holders for the moments audiences won't skip.
Attention · Premium
YouTube via DV360
Custom view definitions, brand-safety exclusions, and outcome-driven optimization at YouTube's scale.
Scale · Measurable
Private marketplaces
Curated PMPs and exclusive supply at rates and quality the open exchange can't match.
Brand-safe · Curated